Glossary
This glossary explains the terms you meet when buying or selling traffic on UluMob: ad formats such as popunder, push and native; pricing models such as CPM, CPC and CPA; and the tracking that connects a click to a conversion. Each entry starts with a short definition, works through an example where numbers help, and ends with a note on how the term applies on UluMob, linking to the matching format pages and setup guides. Entries also link to each other, so you can follow a term to the ones it depends on.
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A
- Ad exchangeAn ad exchange is a marketplace where ad impressions are auctioned one at a time between many buyers and sellers, usually by real-time bidding.
- Ad networkAn ad network gathers ad space from many publishers and sells it to advertisers, handling delivery, targeting, billing and publisher payouts.
- Ad serverAn ad server is the software that decides which ad to show for each request, delivers it, and records impressions, clicks and conversions.
- Affiliate marketingAffiliate marketing is a model where independent partners promote an advertiser's offer and earn a commission for each sale, lead or deposit.
C
- CPA (cost per action)CPA is a pricing model where the advertiser pays only when a defined action happens, such as a sale, a registration or a deposit.
- CPC (cost per click)CPC is a pricing model where the advertiser pays only when someone clicks the ad; the bid is the most it will pay for one click.
- CPM (cost per mille)CPM is the price an advertiser pays for one thousand ad impressions, whether or not anyone clicks.
- CTR (click-through rate)CTR is the share of ad impressions that lead to a click, calculated as clicks divided by impressions, times 100.
I
- iGamingiGaming covers online gambling products such as casino, live casino, poker and bingo, which are licensed and regulated country by country.
- In-page pushIn-page push is an ad styled like a notification but drawn inside the web page, so it needs no subscription and works in any browser.
- Interstitial adsAn interstitial is a full-screen ad shown between two page views, which the visitor closes to continue to the next page.
M
- Media buyingMedia buying is the work of purchasing ad placements or traffic, then adjusting targeting, bids and budgets until the spend returns a profit.
- mVAS (mobile value-added services)mVAS are paid mobile content subscriptions, such as games, quizzes or video clubs, charged to the subscriber through their mobile carrier.
P
- Pop trafficPop traffic is the umbrella term for visits delivered by popunder and popup windows, bought in volume and usually priced per thousand opens.
- Popunder adsA popunder opens an advertiser's landing page in a new browser tab behind the current page, usually on the visitor's first click.
- Postback URLA postback URL is a server-to-server callback that reports a conversion to the ad network, matched to the original click by its click ID.
- Push notification adsPush notification ads are short messages sent to a website's opted-in subscribers and shown on their device like any other notification.
R
- ROAS (return on ad spend)ROAS is the revenue a campaign brings in for each unit of money spent on it, calculated as revenue divided by ad spend.
- RTB (real-time bidding)Real-time bidding auctions each ad impression individually while the page loads, so buyers can price every impression on its own signals.
S
- Self-serve advertisingSelf-serve advertising lets advertisers create, fund, target and manage campaigns directly in a platform, without an account manager placing the order.
- Sweepstakes advertisingSweepstakes advertising promotes prize draws and giveaways that people enter by submitting their details, and is often paid per completed entry.
T
- Telegram Mini App adsTelegram Mini App ads are banners and cards shown inside the games and tools that run as Mini Apps within the Telegram messenger.
- Traffic sourceA traffic source is any channel that sends visitors to a page, such as an ad network, a search engine, social media, email or a referring site.