Telegram Mini App ads

How it works

Telegram lets developers build Mini Apps: web applications that open inside the messenger, such as games, wallets, shops and utilities. Many of them earn money by showing ads in their own interface, for example a banner at the bottom of a game screen or a card between levels. For an advertiser, this reaches people during an active session without sending them out of Telegram, which suits offers that live there too: other Mini Apps, bots, channels and games.

Telegram's audience is unevenly spread across countries, so checking available volume per country is part of planning a budget.

Example

A card campaign runs at a $0.02 CPC and gets 3,000 clicks: cost = 3,000 × $0.02 = $60. If 450 of those users start your bot, the cost per start is $60 / 450 = $0.13.

On UluMob

Telegram Mini App placements are billed per thousand impressions (CPM, default floor $0.10) or per click (CPC, default floor $0.003), with a $15 minimum daily budget. You can run a 320×50 banner or a card with a square image and a title of up to 40 characters. Mini App category targeting narrows delivery to the kinds of apps that fit your offer. Check volume by country on the traffic volume page before setting a large budget.