Ad network

How it works

A single website rarely has enough traffic, or enough sales staff, to sell its ad space to advertisers one by one. An ad network sits between the two sides. Publishers add the network's tag to their pages; advertisers create campaigns with targeting and bids. When a page loads, the network picks an eligible campaign, serves the ad, records the impression or click, charges the advertiser and credits the publisher with an agreed share of the spend.

Networks differ in the formats they carry, how they price, how they review ads and sites, and how they filter invalid traffic. Compared with an ad exchange, a network usually holds direct relationships with both its publishers and its advertisers and runs its own auction over that inventory.

On UluMob

UluMob is a self-serve ad network for nine formats, from popunder to Telegram Mini Apps. Advertisers prepay a balance and set up campaigns themselves; every new campaign and every new or edited ad is reviewed before it serves. Publishers prove site ownership by meta tag, file or DNS record before review, and are paid weekly once earnings reach $100.

Each ad request runs an auction that ranks eligible campaigns by eCPM, so CPM, CPC and CPA bids compete on one scale. Traffic our filters mark as bot or flood traffic is not billed.