Popunder
A new tab behind the page, opened on the visitor’s first click.
- Pricing
- CPM · CPA
- Bids from
- $0.10
- Daily budget
- $15
How it runs
The landing page loads in a tab the visitor finds when they leave the site. Nothing to design: the page you send traffic to is the ad.
Streaming, file-sharing, news and utility sites, on desktop and mobile.
What you upload
Destination URL only, no creative to upload
Targeting on top of country, device, OS and browser
One open per visitor per session by default
Frequency cap per visitor, from 1 per day
Highest floors
The lowest bid each country accepts for popunders. Daily volumes are published once a week of real traffic is measured.
| Country | Floor (CPM) |
|---|---|
| Austria | $0.30 |
| Australia | $0.30 |
| Belgium | $0.30 |
| Canada | $0.30 |
| Switzerland | $0.30 |
| Germany | $0.30 |
| Denmark | $0.30 |
| Finland | $0.30 |
| France | $0.30 |
| United Kingdom | $0.30 |
Who it suits
Media buyers who already have a landing page that converts on its own, and want reach at a low CPM.
What to know first
No creative means no message before the page loads: a slow or confusing landing page wastes the visit. One open per visitor per session keeps the format tolerable, so daily reach per site is finite.
Launch in an afternoon
- 1 Open an accountFree, with a work e-mail. Advertiser and publisher roles can share one account.
- 2 Add fundsBy card, from $50. Your balance funds every campaign.
- 3 Build the Popunder campaignCountries, bid from $0.10, daily budget from $15, then your ads.
- 4 Pass reviewUsually within one business day. Reports update within minutes of the first impression.
Questions about popunders
Do I need a creative for popunder?
No. The landing page is the ad. Send the URL of a page that loads fast and explains itself in the first screen.
How is popunder billed?
Per thousand opens (CPM), charged when the tab opens, or per conversion (CPA) if your postback reports sales.
Can I limit how often one person sees my page?
Yes. Set a frequency cap per visitor, for example one open a day.
Run popunders this week.
Open the account, add funds and submit the campaign. A reviewer approves it within one business day.
Open an account