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Ad formats

Interstitial

A full-screen ad between two pages, closed with one tap.

Pricing
CPM
Bids from
$0.20
Daily budget
$15

How it runs

It fills the screen at a natural pause in browsing. Visitors close it in one tap, so the image must make the offer clear at a glance.

Mobile and desktop sites between page views.

What you upload

Image 1080×1920 for mobile

Image 1920×1080 for desktop

Targeting on top of country, device, OS and browser

Close control always visible; no countdown traps

Highest floors

The lowest bid each country accepts for interstitials. Daily volumes are published once a week of real traffic is measured.

CountryFloor (CPM)
Austria $0.60
Australia $0.60
Belgium $0.60
Canada $0.60
Switzerland $0.60
Germany $0.60
Denmark $0.60
Finland $0.60
France $0.60
United Kingdom $0.60

Every country, with floors for all formats

Who it suits

Mobile offers that benefit from the whole screen: games, apps and value-added services.

What to know first

Interstitials appear between pages, so frequency caps are strict and each visitor sees few of them. Creatives must offer a visible way to close.

Launch in an afternoon

  1. 1 Open an accountFree, with a work e-mail. Advertiser and publisher roles can share one account.
  2. 2 Add fundsBy card, from $50. Your balance funds every campaign.
  3. 3 Build the Interstitial campaignCountries, bid from $0.20, daily budget from $15, then your ads.
  4. 4 Pass reviewUsually within one business day. Reports update within minutes of the first impression.

Questions about interstitials

When does an interstitial appear?

Between two pages of the publisher's site, before the next page shows.

Can visitors close it?

Yes, after a short countdown. Ads that hide the close button are refused.

How is it billed?

Per thousand impressions (CPM).

Run interstitials this week.

Open the account, add funds and submit the campaign. A reviewer approves it within one business day.

Open an account