Native
Image and headline cards set in the site’s own recommendation widget.
- Pricing
- CPC
- Bids from
- $0.003
- Daily budget
- $15
How it runs
The card takes the look of the page around it. Clicks are deliberate, so the landing page can carry more reading than a popunder page.
Content and news sites with recommendation widgets.
What you upload
Image 1:1 or 1.91:1
Title up to 60 characters
Brand name
Targeting on top of country, device, OS and browser
Site category targeting to match the content around the card
Highest floors
The lowest bid each country accepts for native ads. Daily volumes are published once a week of real traffic is measured.
| Country | Floor (CPC) |
|---|---|
| Austria | $0.009 |
| Australia | $0.009 |
| Belgium | $0.009 |
| Canada | $0.009 |
| Switzerland | $0.009 |
| Germany | $0.009 |
| Denmark | $0.009 |
| Finland | $0.009 |
| France | $0.009 |
| United Kingdom | $0.009 |
Who it suits
Content-led offers: comparisons, reviews, guides and anything that needs a reader to stay a minute.
What to know first
Volume depends on how many content sites run recommendation widgets in your countries. Clickbait headlines are refused in review.
Where native ads work
Launch in an afternoon
- 1 Open an accountFree, with a work e-mail. Advertiser and publisher roles can share one account.
- 2 Add fundsBy card, from $50. Your balance funds every campaign.
- 3 Build the Native campaignCountries, bid from $0.003, daily budget from $15, then your ads.
- 4 Pass reviewUsually within one business day. Reports update within minutes of the first click.
Questions about native ads
What does a native ad look like?
An image with a headline and your brand name, styled like the site's own recommended stories.
What image sizes work?
Square (1:1) or wide (1.91:1). Upload once and reuse it in any ad.
How is native billed?
Per click (CPC).
Run native ads this week.
Open the account, add funds and submit the campaign. A reviewer approves it within one business day.
Open an account