Native advertising
Native advertising places ads that match the look of the surrounding content, such as image-and-headline cards in a site's recommendation widget.
How it works
A native ad borrows the visual style of the page it appears on. On open web inventory the most common form is the recommendation widget: a grid of image-and-headline cards under or beside an article, mixing the site's own stories with sponsored ones. Because the visitor reads a headline and then chooses to click, native clicks tend to be deliberate, and the landing page can ask for more reading time than a popunder page can. Advertorials, comparisons, reviews and guides are typical destinations.
The headline is the main lever. A misleading headline may raise clicks but lowers conversion, and such headlines are commonly refused in review.
Example
A native card earns 1,500 clicks at a $0.04 CPC, so it costs 1,500 × $0.04 = $60. Your advertorial sends 300 readers on to the offer and 45 of them buy. Cost per sale = $60 / 45 = $1.33.
On UluMob
Native campaigns are billed per click (CPC) from a default floor of $0.003, with a $15 minimum daily budget. Each ad needs an image in 1:1 or 1.91:1, a title of up to 60 characters and a brand name; an uploaded image can be reused across ads. Site category targeting helps you match the content around the card. Clickbait headlines are refused during review.