iGaming

How it works

iGaming operators acquire players through affiliates, ad networks and their own media buying. The usual funnel is click, registration, then first-time deposit, and payouts are often tied to the deposit rather than the registration, sometimes combined with a share of the operator's later revenue from that player.

Gambling is regulated by country, and in some countries by state or province. An operator licensed in one jurisdiction may be barred from advertising in another, and many markets restrict how gambling ads may look: age limits, responsible-gambling messages, no appeal to minors, no promises of easy winnings. The advertiser is responsible for running only where the licence allows.

Example

A popunder campaign spends $600 on 400,000 opens at a $1.50 CPM. It brings 300 registrations and 30 FTDs. Cost per FTD = $600 / 30 = $20; with a $30 payout per FTD, ROAS = 900 / 600 = 1.5.

On UluMob

iGaming offers commonly run on popunder traffic; sports betting is handled as its own vertical under the same rules. The landing page must name the operator and its licence, and the campaign may target only countries where the offer is legal. Local licensing and consumer rules apply, and every campaign and ad is reviewed before it serves. Track deposits with their own conversion type through the postback.