CPA offer guide
Put a CPA campaign on the offer wall: payouts per event, who may run it, the hold and reviewing conversions, access requests and the postback with event=.
A CPA offer is a CPA campaign that affiliates run with their own traffic. You set what each event pays (a lead, a sale, a rebill), affiliates find the offer on the offer wall and send visitors with a direct link or a smartlink, and you pay only for the conversions your postback reports. The same campaign can keep buying on our zones; the wall is an extra source of traffic, not a separate product.
Create the offer
- Go to
/app/advertiser/campaigns/new, choose Domain redirect (or popunder, push or banner) and CPA. - Set countries, devices and the other targeting as for any campaign. Affiliate links follow the same rules: a visitor the offer does not target is sent to the affiliate's trafficback with the reason.
- In Ads, enter the landing page with
{click_id}, so your tracker can send the click back:https://tracker.example/c?cid={click_id}&sub={subid}. - Open the Offer step and fill in the payouts and the wall details below.
- Select Create campaign. The offer is reviewed like any campaign; the wall text and image are checked too.
Events and payouts
Each row of Events and payouts is one event with its conversion type letter (add letters under Tracking), an optional country and two amounts:
| Field | What it means |
|---|---|
| Event | lead, sale, rebill, install, deposit or a custom one |
| Conversion type (letter) | The letter your postback sends for this event, or the event name itself with event= |
| Country | Empty for every country; a country row overrides it there |
| You pay (USD) | What you are charged for the event |
| Affiliate gets (USD) | Empty: what you pay minus the network margin (20%) |
The first event is the main one: its payout for every country is your bid in the auction and the amount the wall shows. An event without a row is recorded for statistics only and costs nothing.
For subscriptions, add a rebill row and allow repeats on its conversion type: every renewal your postback reports with its own tx_id is paid. unsub is recorded, never paid.
The wall
| Field | Notes |
|---|---|
| Publish on the offer wall | Off keeps the campaign a normal CPA campaign |
| Title and description | English and Turkish; affiliates see the one of their language |
| Preview image | Optional, from your media library |
| Conversion flow | SOI, DOI, card submit, 1-click, PIN, install, deposit, sale and others: what the visitor has to do |
| Who may run it | Public: every affiliate. On approval: affiliates ask, you decide. Private: only affiliates you invite by ID |
| Hold (days) | How long each conversion waits before the affiliate's share is approved. Empty: 7 days, at most 60 |
| Allowed traffic types and restrictions | Shown on the offer page; an affiliate who breaks them can be rejected and blocked |
| Landing page languages, conversions per affiliate a day | Optional limits |
Access requests
On an offer On approval, requests wait at /app/advertiser/offer-access with the affiliate's ID, their note and their approved traffic sources. Approve, reject or block an affiliate; the engine applies it at once. On a private offer, invite an affiliate by account ID from the same screen. You never see an affiliate's name or email, only their ID.
The postback
Your tracker calls the postback you already use, with the click id the landing page received. Name the event with event= instead of a letter:
https://your-domain.example/postback?click_id={click_id}&event=lead&tx_id={order}&key=YOUR_SECRET
The conversion is charged at the event's payout in the click's country. Send ip= or country= when your tracker knows the visitor's: a country other than the click's is flagged. See Postback setup.
Hold and review
You are charged when the postback arrives; the conversion is pending for the hold, then approved by itself. While the hold runs you can approve it early or reject it with a reason and get the charge back. After the hold only our team can reverse a conversion. See Reviewing CPA conversions.
Try it first
In the Test Lab, make a test copy of the offer under CPA and smartlinks: it gets a test link of its own, a test click for a visitor you describe, and a Send test conversion button for every event the offer pays. Test conversions are recorded as tests and never charged.
Something missing or wrong? Tell us.