Tracking
Pass UluMob click IDs and macros to your tracker and send conversions back by server-to-server postback, with guides for popular trackers.
Conversion tracking connects what happens on your landing page to the traffic that sent the visitor. UluMob adds a unique click ID to your destination URL, your tracker keeps it, and when the visitor converts the tracker calls the UluMob postback URL with that ID.
Postbacks put conversions and revenue in your reports next to cost, so you can block weak sources with evidence. For CPA campaigns they are also what you pay for. This section covers the postback itself, every macro you can pass, setup guides for Voluum, Keitaro, Binom, RedTrack and BeMob, and how to test a postback without recording anything.
- Postback setupSend conversions to UluMob by server-to-server postback, signed with an HMAC token or authorized with your key, and read the responses.
- Macros listEvery macro you can use in UluMob destination URLs, with aliases, the value each one carries and an example tracker URL.
- VoluumConnect Voluum to UluMob, pass the UluMob click ID as externalid and send conversions back with the fixed postback URL.
- KeitaroConnect Keitaro to UluMob, pass the UluMob click ID as external_id and post conversions back with your key.
- BinomConnect Binom to UluMob, pass the UluMob click ID as externalid and post conversions back to UluMob with your key.
- RedTrackConnect RedTrack to UluMob, pass the UluMob click ID as ref_id and send conversions back with the fixed postback URL.
- BeMobConnect BeMob to UluMob, pass the UluMob click ID as externalId and send conversions back to UluMob with your key.
- Testing postbacksDry-run a UluMob postback with test=1, read the answer, and find and fix refused postbacks before they cost you conversions.
- Reviewing CPA conversionsOn a CPA offer every conversion waits for the offer's hold; approve it early, or reject it with a reason and get the charge back, and export the list.
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