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Reports

Break down impressions, clicks, conversions, spend and earnings by date, country, zone, site or sub-ID, and block weak sources.

Reports show what your traffic did and what it cost or earned. Advertisers see impressions, clicks, conversions, cost and the revenue reported by their postbacks. Publishers see impressions, clicks, conversions and earnings. Both open reports from the panel, at /app/advertiser/reports or /app/publisher/reports, and both can pull the same data through the API.

The pages below explain how to group and filter a report, how sub-ID and site reports work and why they cannot be mixed with some other breakdowns, and how advertisers stop buying a zone or sub-ID straight from a report row.

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