Bidding
How UluMob bid floors, the eCPM auction, Smart CPM and daily and total budgets decide what you win and what you pay.
Every ad request on UluMob runs a short auction among the campaigns that match it. Bids in different pricing models are converted to an effective price per thousand impressions (eCPM) so they can compete, the highest eCPM wins, and the winner is charged when the billable event happens.
Two optional layers sit on top: Smart CPA steers zone bids toward a target cost per conversion, and automation rules block, re-bid, pause or alert on weak sources for you.
This section explains the floors your bid must meet, per format and per country, and how CPC, CPA and CPV bids are ranked against CPM. It also covers Smart CPM, which charges one cent above the next bid instead of your full bid, and how daily budgets, total budgets and your balance limit spend.
- Minimum bidsUluMob bid floors per format, pricing model and country, how they are checked when you save, and how bids are ranked in the auction.
- Smart CPMHow the UluMob Smart CPM strategy charges one cent above the next competing bid, capped at your own bid, on CPM campaigns.
- Budgets and limitsHow UluMob daily budgets, total budgets and your prepaid balance limit campaign spend, and what happens when one of them runs out.
- Smart CPAHow the UluMob Smart CPA strategy raises and lowers bids per zone every night to keep your cost per conversion near a target, and blocks zones that never convert.
- Automation rulesBuild UluMob rules that block weak zones and sub-IDs, change bids, pause campaigns or email you when spend, clicks, conversions or CPA cross a limit.
Something missing or wrong? Tell us.