Automation rules
Build UluMob rules that block weak zones and sub-IDs, change bids, pause campaigns or email you when spend, clicks, conversions or CPA cross a limit.
A rule watches your traffic sources and acts when its conditions hold, so you do not have to check reports every day. Open Rules in the advertiser panel.
Anatomy of a rule
- Applies to: one campaign, or all your campaigns.
- Look-back window: how many days of data the rule reads, up to the platform limit.
- Conditions: one or more tests on a metric. All of them must hold.
- Then / For: the action, and what it is applied to: each zone, each sub-ID or the campaign.
| Metric | Meaning |
|---|---|
| Spend (USD) | What you were charged in the window |
| Clicks, Impressions, Conversions | Counts in the window |
| CTR (%) | Clicks per hundred impressions |
| CPA (USD) | Spend divided by conversions. A source that spent money and has no conversion counts as an infinite CPA |
Comparisons are >, ≥, <, ≤ and =.
Actions
| Action | Works on | What it does |
|---|---|---|
| Block the zone | each zone | Adds the zone to the campaign's block list |
| Block the sub-ID | each sub-ID | Adds the sub-ID to the campaign's excluded sub-IDs |
| Change the bid | each zone, or the campaign | Raises or lowers the bid by a percentage, never below the floor |
| Pause the campaign | the campaign | Pauses it. You resume it yourself |
| Email me | any | Sends one email listing the sources that matched |
Blocks, bid changes and pauses use the same controls as the block button in your reports, so they show up in your campaign's targeting and zone bids.
Example: stop paying for zones that never convert
- Applies to: all my campaigns
- Look-back window: 7 days
- Conditions: Spend > 20 and Conversions = 0
- Then Block the zone for each zone
How often rules run
Rules are checked about once an hour (the platform sets the interval). A block or pause happens once; a bid change or an email for the same source repeats no sooner than the platform's repeat delay (24 hours by default), so a rule cannot cut a bid again every hour. What the rules did lists every action with the numbers behind it. Turn email notifications for rules on or off in Account settings.
Only your own active campaigns are affected, and a rule that cannot reach the statistics is simply tried again the next minute.
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