Creatives

What each ad format needs in images, icons, titles and VAST tags, and how the media library stores your uploads.

A creative is what the visitor sees: an image, an icon, a title, or a video served from a VAST tag. Some formats need none at all. A popunder or a domain redirect only needs a destination URL.

UluMob keeps your uploads in a media library. You upload a file once, then pick it in any ad of any campaign. The library checks file type, size and dimensions at upload time, so a file that is accepted there is ready to use.

The pages below list the requirements per format and explain how to organise, reuse and remove files in the library.

Creative specsRequired fields, file types, sizes and character limits for every UluMob ad format, checked when you save a campaign.
Media libraryUpload images, icons and videos once, organise them in folders, reuse them across campaigns and delete the ones you no longer need.

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