RedTrack

This guide connects a RedTrack campaign to UluMob traffic. RedTrack receives the UluMob click ID in the ref_id parameter and sends it back in its postback when a conversion is recorded.

The Tracker setup section at /app/advertiser/tracking has a ready-made RedTrack line, with your secret filled in. The macro names below follow RedTrack's public documentation; check them in your RedTrack account before going live.

What goes where

cid is accepted as an alias of click_id, and type as an alias of conv_type. key carries your postback secret, since trackers cannot sign each call. See Postback setup.

Step 1: add UluMob as a traffic source

1. In RedTrack, create a new traffic source for UluMob.
2. Set the click ID parameter to ref_id, filled by the UluMob macro {click_id}.
3. Add sub-parameters for other UluMob macros you want to report on, for example zone={zone_id}, sub={subid}, campaign={campaign_id} and geo={geo}.
4. If you track cost per visit, map RedTrack's cost parameter to {cost}. It is filled for popunder, domain redirect and CPC clicks.
5. Paste the UluMob postback URL into the traffic source's postback field.

Step 2: create the RedTrack campaign

Create a campaign in RedTrack with UluMob as its traffic source. Copy the tracking link RedTrack generates, with the traffic source parameters included.

Step 3: use the tracking link in UluMob

Paste the RedTrack link as the Destination URL of every ad in your UluMob campaign:

https://tracker.example/abc123?ref_id={click_id}&zone={zone_id}&sub={subid}

Keep the macros exactly as written, in lower case and curly braces.

Step 4: test

1. After approval and at least one real click, find the click's ref_id in RedTrack.
2. Paste the postback URL with that ID into Test a postback in the UluMob panel and select Test.
3. ok means the postback will be accepted. The test does not record or charge anything.

See Testing postbacks.

Several conversion types

RedTrack can send different conversion types to a traffic source. Create a matching type for each in the UluMob panel under Conversion types, one letter each, and send that letter as type. If a type allows repeats, add &txid= with RedTrack's transaction ID macro so each conversion has its own ID.

Payout and billing

payout is the revenue RedTrack reports. It appears in UluMob reports as revenue. On CPA campaigns you are charged the campaign's CPA bid, not this value. On CPM and CPC campaigns, conversions are statistics only.

Common problems