Voluum

This guide connects a Voluum campaign to UluMob traffic. You pass the UluMob click ID into Voluum as the external ID, and Voluum sends it back in the postback when a conversion happens.

The panel at /app/advertiser/tracking has a Tracker setup section with a ready-made line for Voluum, already filled with your secret. Use Copy postback to copy it. The macro names below follow Voluum's public documentation; check them in your Voluum account before going live, because tracker macros can change.

What goes where

The postback uses the fixed-URL mode: key carries your postback secret instead of a signature, and cid, payout and type are accepted aliases of click_id, payout and conv_type. See Postback setup.

Step 1: set up UluMob as a traffic source in Voluum

1. In Voluum, create a new traffic source for UluMob.
2. Set the external ID parameter so that Voluum reads it from a URL parameter named externalid, filled by the UluMob macro {click_id}.
3. Paste the postback URL from the Tracker setup section into the traffic source's postback field.
4. Optionally add custom parameters for other UluMob macros, such as zone={zone_id}, campaign={campaign_id}, geo={geo} and sub={subid}, so you can break down Voluum reports by them.
5. If you want Voluum to record cost per visit, map its cost parameter to {cost}. {cost} is filled for popunder, domain redirect and CPC clicks. See the macros list.

Step 2: create the Voluum campaign

Create the campaign in Voluum with UluMob as the traffic source. Voluum gives you a campaign URL.

Step 3: use the Voluum URL in UluMob

Paste the Voluum campaign URL as the Destination URL of your UluMob ad, with the click parameter added. It looks similar to this:

https://tracker.example/abcd1234?externalid={click_id}&zone={zone_id}&sub={subid}

Every ad in the campaign needs the click parameter, so add it to each one.

Step 4: test

1. Wait for at least one real click or open after the campaign is approved, then find its external ID in Voluum's click log.
2. In the UluMob panel, paste the postback URL with that ID into Test a postback and select Test. Nothing is recorded or charged.
3. If the answer is ok, Voluum's postback is ready.

See Testing postbacks.

Conversion types and payouts

• The template sends type=A. To report different events, such as registrations and deposits, create more types under Conversion types and change the letter in a second postback.
• payout is your revenue and only appears in reports. CPA campaigns are charged their own CPA bid.
• If your Voluum setup can send a transaction ID, add &txid= with Voluum's transaction ID macro. It matters when a type allows repeats.

Common problems