Source lists and blocking

Optimizing a campaign mostly means finding the sources that spend without results and stopping them. UluMob gives you two tools: a Block source button on report rows, and saved source lists you can attach to any number of campaigns.

Find sources in reports

1. Open Reports at /app/advertiser/reports.
2. Choose a date range of up to 92 days.
3. Under Group by, pick Campaign and Zone, or Campaign and Sub-ID. You can group by up to four dimensions.
4. Select Run.

Each row shows impressions, clicks, conversions, cost and revenue, where revenue is the payout your postbacks reported. Use Download CSV to work on the data elsewhere.

Sub-ID and site reports come from a separate traffic-source rollup, so they cannot be combined with country, format, OS, device or ad. Zone, campaign and date work with either.

Block a source from a report

When a report row shows a zone or a sub-ID together with a campaign, either because you grouped by campaign or filtered by campaign ID, the row has a Block source button.

1. Select Block source on the row.
2. Confirm the prompt that names the zone or sub-ID and the campaign.

The change takes effect at once and the campaign does not go back to review.

• Zone: the zone is added to the campaign's blocked zones and removed from its allowed zones, if it was there.
• Sub-ID: the sub-ID is added to the campaign's excluded sub-IDs. If the campaign uses an "only these" sub-ID rule instead, the sub-ID is removed from that list. If it was the only sub-ID the campaign buys, blocking is refused; pause the campaign instead.

Saved source lists

A source list holds values you want to buy, or never buy, across many campaigns. Manage them at /app/advertiser/lists.

IP lists are available only as saved lists, not in the campaign form.

Create a list

1. Open /app/advertiser/lists and select New list.
2. Enter a Name and choose What it lists.
3. Paste the items, one per line. A list holds up to 10,000 items.
4. Under Use in campaigns, tick the campaigns that should use it.
5. Select Save list.

If a line is not valid for the list type, for example a domain in a zone list, the form names the line.

How lists combine with campaigns

• A list applies on top of the campaign's own targeting. Every rule must pass.
• Editing a list updates every campaign that uses it, straight away.
• Deleting a list removes its rules from every campaign that used it.
• The list type cannot be changed after it is created. Create a new list instead.

Allow lists versus block lists

Block lists are the safer default: they remove known bad sources and leave the rest of the inventory open. An allow list ("only these") makes every other source ineligible, so a campaign with a short allow list can stop buying almost entirely. Use allow lists for proven sources on a separate campaign, and keep your testing campaign open.